Label Academy Master Class: Digital Embellishment

Gain the necessary technical knowledge and expert guidance that label –  and other – converters are likely to require when considering a move into the fast-growing field of digital embellishment. Learn how use this innovative technology to meet the increasingly complex requirements of brands.  

You’ll discover how to replace analog coating, decoration and converting processes with digital, and explore the full range of digital decoration options. This includes digital foiling, digitally applied tactile effects, 3D effects and laser die-cutting.

This five-hour master class will be presented by leading digital embellishment experts. It is organized by the Label Academy, the global training program for the label and package printing industry.

Price: $700.


09:15 - 09:20Welcome address

09:20 - 09:50Inkjet coating and varnishing

  • Inkjet vs flexo coating: capabilities and limitations
  • Variable spot varnish
  • Digital 2D and 3D applications


09:50 - 10:20Special effect inks and coatings

  • Digital and hybrid options
  • Color and heat changing inks
  • Soft touch and tactile coatings


10:20 - 10:50Digital foiling techniques

  • Digital cold foil
  • Sustainability
  • Maximum design freedom 

10:50 - 11:20Laser die-cutting technology

  • Laser technology developments
  • Laser or conventional: the benefits
  • Design for laser cutting


11:20 - 11:40Break with tea and coffee

11:40 - 12:10Digital embellishment case study: EcoLeaf

  • The switch from foil to metallization technology
  • Using metallization across different print segments
  • Nano metallography


12:10 - 12:40Digital embellishment and workflow

  • Industry 4.0 and digital embellishment
  • On demand embellishment
  • Integrating digital embellishment into an existing workflow


12:40 - 13:10Integrating digital embellishment

  • Off-line digital embellishment
  • Hybrid press integration
  • Embellishment in-line with digital

13:10 - 13:40The design and branding perspective

  • Creative use of conventional and digital embellishment
  • Personalized embellishment
  • Pre-press considerations


13:40 - 14:20Networking lunch

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