Label Academy Master Class: Digital Embellishment

Gain the necessary technical knowledge and expert guidance that label –  and other – converters are likely to require when considering a move into the fast-growing field of digital embellishment. Learn how use this innovative technology to meet the increasingly complex requirements of brands.  

You’ll discover how to replace analog coating, decoration and converting processes with digital, and explore the full range of digital decoration options. This includes digital foiling, digitally applied tactile effects, 3D effects and laser die-cutting.

This five-hour master class will be presented by leading digital embellishment experts. It is organized by the Label Academy, the global training program for the label and package printing industry.

Price: $700.


9:15 AM - 9:20 AM Welcome address

9:20 AM - 9:50 AM Inkjet coating and varnishing

  • Inkjet vs flexo coating: capabilities and limitations
  • Variable spot varnish
  • Digital 2D and 3D applications



9:50 AM - 10:20 AM Special effect inks and coatings

  • Digital and hybrid options
  • Color and heat changing inks
  • Soft touch and tactile coatings



10:20 AM - 10:50 AM Digital foiling techniques

  • Digital cold foil
  • Sustainability
  • Maximum design freedom 

10:50 AM - 11:20 AM Digital embellishment and laser die-cutting technology

  • Laser technology developments
  • Laser or conventional: the benefits
  • Integrating laser cutting into the digital embellishment process


11:20 AM - 11:40 AM Break with tea and coffee

11:40 AM - 12:10 PM Digital embellishment case study: EcoLeaf

  • The switch from foil to metallization technology
  • Using metallization across different print segments
  • How to shine and still be sustainable



12:10 PM - 12:40 PM Digital embellishment and workflow

  • Digital embellishments and workflows
  • Combination of digital and analog embellishments
  • Efficient in-line finishing solutions and automation; what makes sense? 



12:40 PM - 1:10 PM Integrating digital embellishment

  • Off-line digital embellishment
  • Hybrid press integration
  • Embellishment in-line with digital

1:10 PM - 1:40 PM The design and branding perspective

  • Creative use of conventional and digital embellishment
  • Personalized embellishment
  • Pre-press considerations


1:40 PM - 2:20 PM Networking lunch

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