A designer’s perspective: Four innovations at Labelexpo Americas 2024

I'm not exactly a unicorn at Labelexpo, but I’m not its target audience. After all, designers don’t own the equipment or subscribe to the pre-press software; we work with the printers and converters who own the equipment and subscribe to the software. However, no matter what role you have in the industry, there was no denying the great energy at the show. It’s clear people in this industry were so happy to see each other again.

“I am an outspoken advocate for finishing techniques that create an engaging experience for the shopper and a captivating presence on the shelf”

I spoke at the conference this year, covering one of my favorite topics: creating value with haptics. So, it was a great opportunity to walk the floor and meet several people behind today’s latest label technologies, trends and innovations. Here are four key things I noticed from my design perspective. 

1. Embellishments

Embellishments relate to haptics, an essential part of my design work, so naturally, I gravitated toward these booths. I happily noticed that there continues to be a big, positive push for embellishments and finishings as a proven way for labels and packaging to engage shoppers and create positive customer experiences.

I saw several conventional foil-stamping companies with new products and inventive applications. One company that stood out was Infinity Foils. They seem to understand the designer’s needs uniquely because its product line system works by color, not by application. As a designer and brand specialist, I don’t want to think about whether I need a hot or a cold foil; I really just want to make a selection based on the color. With Infinity Foils, I can pick my particular shade of gold or holographic pattern and shade, and they will work with my printer or converter to determine what formula works best for the application. This feels very designer-centric. 

I also noticed the beautiful labels on display at the Cartes booth. A particular show-stopper was the multi-dimensional label for PJAFÖC Imperiale, a sparkling wine. The label was covered in gorgeous ‘jewels’ that looked like little domed 
gems, and the haptics were like touching mini cabochons. I was surprised to learn that these embellishments were applied digitally. 

Continue reading on the Labels & Labelling website...

This article was first published in Labels & Labeling magazine  This article is the property of Labels & Labeling. Reproduction or reprinting is prohibited without prior written permission.